Leveraging the sport participation legacy of the London 2012 Olympics: senior managers’ perceptions
نویسندگان
چکیده
منابع مشابه
Welcoming the World? Hospitality, Homonationalism, and the London 2012 Olympics
In an era of intense “entrepreneurial” city marketing, overt attempts to court LGBT consumers and investors have been made not solely through the promotion of lesbian and gay arts festivals, pride celebrations and “specialised” cultural events, but also through “mainstream” mega-events. This paper explores this with reference to London’s 2012 Olympics, an event which welcomed LGBT spectators, v...
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The political process of constructing sustainable London Olympics sports development legacy
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Sport participation influences perceptions of mate characteristics.
Sport provides a context in which mate choice can be facilitated by the display of athletic prowess. Previous work has shown that, for females, team sport athletes are more desirable as mates than individual sport athletes and non-participants. In the present study, the perceptions of males and females were examined regarding potential mates based on sport participation. It was predicted that t...
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ژورنال
عنوان ژورنال: International Journal of Sport Policy and Politics
سال: 2016
ISSN: 1940-6940,1940-6959
DOI: 10.1080/19406940.2016.1255241